THE TAITH / 2023
Client
The Taith — Welsh for "journey" — is a Warsaw-based studio making handcrafted candles, soaps, and creams. Small-batch, sculptural objects, sold through design-led retailers internationally.
Assignment
Design a wordmark for a product line whose objects are themselves sculptural — rounded, weighted, tactile. The mark had to sit on packaging and embossed into wax and soap without competing with the products, while carrying the meaning of the name.
Solution & Process
W Clan GZA (Swiss Typefaces) sets the wordmark — a near-sans with subtle serif tension. The concept turns on a single detail: the "i" carries a one-sided serif that breaks the symmetry of the rest of the word. The serif works as a fork in the path — divergence, choice, the start of a journey. Taith means journey in Welsh; the mark says it in form. At small scale, embossed into a candle or printed in single-colour on packaging, that one detail is what makes the wordmark identifiable. Everything else stays quiet so the products and photography can lead.
Client
The Taith — Welsh for "journey" — is a Warsaw-based studio making handcrafted candles, soaps, and creams. Small-batch, sculptural objects, sold through design-led retailers internationally.
Assignment
Design a wordmark for a product line whose objects are themselves sculptural — rounded, weighted, tactile. The mark had to sit on packaging and embossed into wax and soap without competing with the products, while carrying the meaning of the name.
Solution & Process
W Clan GZA (Swiss Typefaces) sets the wordmark — a near-sans with subtle serif tension. The concept turns on a single detail: the "i" carries a one-sided serif that breaks the symmetry of the rest of the word. The serif works as a fork in the path — divergence, choice, the start of a journey. Taith means journey in Welsh; the mark says it in form. At small scale, embossed into a candle or printed in single-colour on packaging, that one detail is what makes the wordmark identifiable. Everything else stays quiet so the products and photography can lead.
YEAR
2023
ROLE
Wordmark, logo design
CLIENT
The Taith, Warsaw
TYPEFACE
W Clan GZA (Swiss Typefaces)
PHOTOGRAPHY
Zhanna Smetana
FEATURED
Vogue Polska
2023
ROLE
Wordmark, logo design
CLIENT
The Taith, Warsaw
TYPEFACE
W Clan GZA (Swiss Typefaces)
PHOTOGRAPHY
Zhanna Smetana
FEATURED
Vogue Polska
