A wordmark for @the.taith („Journey“) from Warsaw, specializing in handcrafted candles, soaps, and creams. The brand’s design emphasizes the form of the products with its balance of straight and rounded shapes. Using the nearly sans-serif typeface W Clan GZA from @swisstypefaces, the wordmark achieves a clean aesthetic while drawing unique character from the serif detail on the central letter “i.” This graphic feature symbolizes movement and divergence, capturing the essence of a journey. Our work, created in collaboration with photographer @zhannasmetana, was also featured in Vogue.
Client: taith
Layout, Graphic Design: Vitaliy Guryn
Layout, Graphic Design: Vitaliy Guryn
