SAATENBERG / 2023
Client
Saatenberg, a Baden-Baden wholesaler of seeds, spices, dried vegetables, nuts, and herbs for the food and feed industries. Sourcing runs across continents and seasons — what's available, and from where, shifts throughout the year.
Assignment
A self-initiated concept. B2B wholesale catalogues typically present product ranges as static lists, hiding the seasonal and regional logic underneath. The brief I set myself: redesign the site so seasonality and origin become the navigation — not a footnote — and let buyers move from browsing to quote request inside a single flow.
Solution & Process
The site is built around an interactive calendar. Buyers select a product or country and see harvest windows, regional origin, and availability mapped across the year. Inquiry and wholesale quote requests sit inside the same view, collapsing the usual gap between catalogue and contact form. ABC Maxi Sharp (Dinamo) handles the typography — its sharp, technical character suits an interface that has to carry dense, factual information without softening it.
Client
Saatenberg, a Baden-Baden wholesaler of seeds, spices, dried vegetables, nuts, and herbs for the food and feed industries. Sourcing runs across continents and seasons — what's available, and from where, shifts throughout the year.
Assignment
A self-initiated concept. B2B wholesale catalogues typically present product ranges as static lists, hiding the seasonal and regional logic underneath. The brief I set myself: redesign the site so seasonality and origin become the navigation — not a footnote — and let buyers move from browsing to quote request inside a single flow.
Solution & Process
The site is built around an interactive calendar. Buyers select a product or country and see harvest windows, regional origin, and availability mapped across the year. Inquiry and wholesale quote requests sit inside the same view, collapsing the usual gap between catalogue and contact form. ABC Maxi Sharp (Dinamo) handles the typography — its sharp, technical character suits an interface that has to carry dense, factual information without softening it.
YEAR
2023
ROLE
Concept, Layout, Graphic Design
TYPE
Self-initiated
TYPEFACE – ABC Maxi Sharp (Dinamo)
STATUS
Unrealised
2023
ROLE
Concept, Layout, Graphic Design
TYPE
Self-initiated
TYPEFACE – ABC Maxi Sharp (Dinamo)
STATUS
Unrealised
